- Legal Sports Report: Business By The Books: Sports Betting Companies Market Different Than Most
- A recent survey by Optimove suggests most companies are spending their marketing dollars differently than sports betting operators. The customer-led marketing platform provider found that 54% of the 221 senior-level marketing executives polled allocated more than half of their marketing budgets to acquire new customers. That compares to 33% that split the budget evenly and 13% that spend more on customer retention.
- Gaming Today: ‘Bet on Policy Baby!’ Podcast Puts State Legislators in Gambling Spotlight
- A new legislative podcast about gambling policy has hit the internet. But there’s nothing wonkish here. The two state legislators hosting “Bet on Policy Baby!” are speaking from political experience and having fun. That said, they aren’t joking around when it comes to what they see as good gambling policy.
- SBC Americas: Bet365 Expands Into Fifth State With Iowa Launch
- For a while, it seemed like bet365 might not ever expand its presence in the US beyond New Jersey but the European operator is starting to ramp up its presence since opening in Colorado in September of last year. On Monday it launched in its fifth state, debuting its online betting app via a partnership with Casino Queen Marquette. “We are incredibly excited to welcome the Hawkeye State to bet365,” said a bet365 spokesperson.
- PlayUSA: New York Responsible Gambling Bill Still Awaiting Fate
- With less than a handful of days in the 2023 New York legislative session, a responsible gambling bill to create a Problem Gambling Advisory Council (PGAC) is still awaiting its fate. Passed unanimously through the state Senate on June 1, SB 6701 is hoping for a different fate than the one it suffered at the hands of Gov. Kathleen C. Hochul.
- NC Sharp: New Rules Could Mean More In-Person Sports Betting In NC
- The state Senate made significant amendments to North Carolina’s online sports betting bill, House Bill 347, altering the rules around sports betting lounges to facilitate cash bets during live games. A Senate amendment to the bill authorizes in-person wagering at public venues associated with professional sports teams and organizations.
- Legal Sports Report: Analysis: Will Legal Texas Sports Betting Ever Happen After 2023 Failure?
- Texas sports betting remains illegal in the Lone Star State, as legalization efforts shift all the way to 2025. The 2023 legislative session officially ended Monday, with a dead online TX sports betting bill facing an unclear path forward. As a result, Texans will spend at least the next two years needing to go out of state to find a legal book, or resorting to illegal offshore sites or local bookies to place wagers.
- TheLines: Virginia’s $10 Billion Handle Headlines Recent Sports Betting News
- Across the industry, noteworthy events have taken place. Virginia sportsbooks have seen $10 billion in lifetime wagers. Fanatics Sportsbook has launched its offering in Maryland. Kentucky Gov. Andy Beshear iterates the commitment to sports betting launch by NFL season. We will break down the legal sports betting news in these markets.