New Jersey Budget Deadline Approaches; iDEA Campaign Ramps Up
June 20, 2025
As the June 30 budget deadline approaches, the Governor is now asking for a 20% tax on both iGaming and sports betting; other lawmakers are pushing for 18% and 16% respectively. Good news is, it appears the 25% proposed tax is off the table. iDEA’s campaign opposing tax increases ramped up even further this week.
We ran multiple digital ad campaigns that seem to be making a strong impression on lawmakers. The ads link back to a landing page on the iDEA website, which outlines why lawmakers should oppose tax increases and also links to Jeff Ifrah’s op-ed published earlier this month.