New iDEA Member Bolsters Advocacy Power for Regulated, Responsible Online Gaming

Anaxi™ — Aristocrat’s Dedicated Online Real Money Gaming Business — Joins iDEA Growth

WASHINGTON, D.C. (Oct. 17, 2022) — iDEA Growth (iDevelopment and Economic Association),  the leading nonprofit trade association representing online gaming and sports betting business growth in the U.S., is pleased to welcome new member Anaxi™ – Aristocrat’s newly branded, dedicated online real money gaming business. Aristocrat is one of the world’s top premium gaming content and technology providers, and a top-tier free-to-play mobile games publisher, operating in more than 300 licensed jurisdictions globally.


“Anaxi’s membership of iDEA not only benefits their business, but also the industry as whole,” said iDEA Founder and General Counsel Jeff Ifrah. “Now, iDEA can count among its members all major players in the online gaming vertical. We have the best support to keep our momentum strong as we continue to educate consumers and state lawmakers, and advocate for legal and responsible iGaming in the United States.”


As part of the Aristocrat Group, Anaxi makes responsible gameplay a centerpiece of its business. “We strongly support the rigorous regulation of all gambling products,” said Anaxi Chief Executive Officer Mitchell Bowen. “As a leader in both regulated gaming and the free-to-play mobile games industries, our business embraces its responsibilities by designing entertaining games that comply with all relevant rules and regulations, including our own internal standards. We also lead in the development of best-practice principles for the industry, and actively support innovation and research, in consultation with our stakeholders.”


iDEA members represent all sectors of the rapidly growing online gaming and sports betting industry in the U.S., including operations, development, technology, payment processing, marketing and the law. Collectively, iDEA’s members work to provide consumers with secure and regulated gaming options. Meanwhile, the Association represents member interests before lawmakers, enforcement agencies and the public.


About Anaxi

Anaxi is Aristocrat’s dedicated online Real Money Gaming and Customer Experience Solutions business. Founded in 2022, Anaxi creates destinations where players can enjoy the excitement of online Real Money Gaming with confidence. Powered by the world’s greatest gaming content and the creativity of over 600 passionate people, Anaxi is on a mission to become the most trusted name in online RMG, globally. Anaxi: Experience Entertainment.
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About iDEA Growth

iDEA Growth (iDevelopment and Economic Association) is a 501(c)(6) association that seeks to grow jobs and expand the online interactive gaming business in the United States through advocacy and education. We represent all sectors involved in the growing industry of internet gaming and entertainment, including operations, development, technology, marketing, payment processing, and law.