Illinois Gaming Board Adopts New Advertising Rules
September 27, 2024
The Illinois Gaming Board adopted new proposed advertising standards that would apply to OSB operations, as well as other gaming verticals in Illinois. The rules are similar to those adopted in OH and MA.
The proposed rules say:
- Operators may not promote that wagering is “free of risk” in any way
- Operators may not use the words or phrases “free,” “cost-free,” or “free of risk”
- No wagering advertising is permitted at venues where the majority of attendees are likely to be under 21
- Sports betting advertising is not permitted on college campuses or on any college media. As an example, betting ads are banned from college newspapers
- College or university students or settings may not be depicted in advertising
- Wagering messages/logos may not be used on items such as clothes or toys that could appeal to those under 21
The rules also prohibit revenue sharing agreements for affiliate marketing. The full proposed rules can be found on the iDEA Member Portal.