Academic research and analyses related to iGaming in the United States.

Comparing Online and Land-Based Casino Gaming

Economic Impact

The most comprehensive study to date on how the growing online gaming segment impacts land-based casino performance in the U.S.

Cannibalization Study, February 2024

Economic Impact

Economic Impact of NJ Online Gaming: Further Lessons Learned

Online gaming is creating jobs, boosting state tax revenues, spurring technological innovation, and growing revenues for land-based casinos in states where it is operating.

Our Headline Research, Updated for 2020

iGaming in Indiana - Highlighting the Opportunity

Currently there are dozens of illegal online gaming sites that provide zero protection for consumers that do not contribute to state tax revenues. This research explores how Indiana lawmakers can meet consumer demand by establishing a legal and competitive market that benefits the state economy and allows iGaming consumers to thrive, while also providing regulatory safeguards.

How Multiple Brands Impact Online Gaming Markets

Policymakers considering the issue of online gambling face a number of key decisions, including the question of how many unique brands (sometimes referred to as "skins") to allow under each individual online gambling license. To date, the majority of states (including New Jersey, Pennsylvania, and West Virginia) allow some level of multiple-brand participation under each online gambling license.

Impact of Onsite In-Person Registration on Sports Betting

As legal sports betting grows in the U.S., states must decide how consumers create online sports betting accounts. This paper explores the potential ramifications of one approach: in-person registration. In this analysis, data shows that in-person registration is likely to significantly restrict the revenue potential of legal online sports betting, the competitiveness of legal markets, and the tax revenue that flows to state governments. 

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