NJ Economic Impact

iDEA's online gaming economic impact study results.

iDEA commissioned independent researchers Alan Meister, Ph.D. of Meister Economic Consulting and Gene Johnson of Victor-Strategies to quantify the economic impact and assess the social impact of legal online gaming in the state of New Jersey. Originally conducted in 2017, this groundbreaking study has been updated for 2020 and includes data from six years of legal, regulated online gaming in the state.

Online Gaming Study Results

Being the third U.S. state to permit the legal operation of online gaming, New Jersey has clearly been the most successful thus far. Seeing exponential growth since its inception in 2013, online gaming has put New Jersey far ahead of other states in terms of registered player counts, gaming revenue, and tax revenue. The state's online gaming industry has generated approximately $259 million in tax revenue and created 6600 new jobs. Land-based casinos are also seeing overall revenue growth with the introduction of online gaming, which is bringing new customers to the casinos and growing the overall player database.

New Jersey's regulatory model is highly regarded with some of the strictest online gaming regulation protocols and innovative technology solutions in the world. The state’s rigorous standards have successfully addressed the valid concerns voiced by opponents and skeptics of legal online gaming, and proven that legal intrastate iGaming can be successfully operated and regulated. New Jersey’s robust regulatory model requires that online games meet regulatory standards and that its operators are accountable. It assures players that they are interacting with trusted brands, that they are protected from fraud and cheating, and that they will receive payouts when they win.

New Jersey’s experience provides valuable lessons for other U.S. states considering online gaming legalization in the future. The operating environment and regulatory structure serve as a model for how other states can implement, oversee, and realize the benefits of responsible, regulated online gaming.


Online gaming has created 6600 jobs in New Jersey alone.


80% of sports betting wagers have been placed online.

How Multiple Brands Impact Online Gaming Markets

Policymakers considering the issue of online gambling face a number of key decisions,  including the question of how many unique brands (sometimes referred to as "skins") to allow under each individual online gambling license. To date, the majority of states (including New Jersey, Pennsylvania, and West Virginia) allow some level of multiple-brand participation under each online gambling license.

Impact of Onsite In-Person Registration on Sports Betting

As legal sports betting grows across the U.S. individual states must consider how consumers set up access legal sports betting accounts. One approach includes in-person registration requirements for online sports betting accounts. This analysis explores the potential ramifications of in-person registration requirements on revenue generation for state governments and the competitiveness of legal markets.

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