Indiana iGaming

Exploring the opportunity for a legal, regulated iGaming market

In 2019, Indiana legalized sports betting online and in retail spaces. Since then, more than $5 billion in sports betting wagers have been placed, and the market continues to grow. With the online sports betting infrastructure already in place in Indiana, it makes sense for the state to also create a legal and regulated iGaming market.

Consumers in Indiana are currently playing games like online poker, slots, and roulette on dozens of illegal sites. By establishing a legal, competitive market that provides consumers with regulatory safeguards, Indiana lawmakers can meet consumer demand for iGaming, protect these consumers, put responsible gaming tools in place, and also benefit from tax revenues generated for the state.

This research study, commissioned by iDEA Growth and the Casino Association of Indiana (CAI), evaluates the market potential of iGaming in Indiana and offers regulatory guidelines used by other states that already have legal markets in place. The report’s data and analysis, composed by Global Market Advisors, helps lawmakers understand the positive impact that legalizing iGaming will have in Indiana, including strong consumer protections for Indiana’s bettors and increased tax revenue for the state. It also provides data on how legal online gaming will complement the state’s land-based gaming operations that are already thriving.

NJ Economic Impact Study

iDEA's proprietary research quantifies the economic impact and assesses the social impact of legal online gaming in the state of New Jersey. This groundbreaking study has been updated for 2020 and includes data from six years of legal, regulated online gaming in the state. New Jersey’s experience provides valuable lessons for other U.S. states in creating an operating environment and regulatory structure to implement, oversee, and realize the benefits of responsible, regulated online gaming.

Impact of Onsite In-Person Registration on Sports Betting

As legal sports betting grows across the U.S. individual states must consider how consumers set up access legal sports betting accounts. One approach includes in-person registration requirements for online sports betting accounts. This analysis explores the potential ramifications of in-person registration requirements on revenue generation for state governments and the competitiveness of legal markets.

iDEA's Responsible Gaming Initiative

See how we ensure the fairness of the game, the safety of
consumers and children, and the security of player information.