Impact Of

In-Person Registration For Online Sports Betting: A Quantitative And Qualitative Analysis

As legal sports betting grows across the U.S. individual states are charting their own course on a number of key policy decisions. One area where states have shown significant diversity is the question of how consumers are able to access legal sports betting. One approach includes in-person registration requirements for online sports betting accounts.

In-person registration requires consumers to show up in-person at a retail facility (generally a casino or racetrack) in order to register or otherwise activate an online sports betting account. After completing the in-person registration step, consumers are then free to place bets using their online betting account from anywhere within the state.

iDEA has been working with Eilers & Krejcik to explore the potential ramifications of in-person registration requirements on revenue generation for state governments and the competitiveness of legal markets.

The analysis is based on a proprietary survey of sports bettors in Iowa (the largest active market to require in-person registration) conducted exclusively for this report, findings from a variety of other consumer surveys, and a survey of comparable domestic and international sports betting markets.


80% of sports betting wagers have been placed online.

How Multiple Brands Impact Online Gaming Markets

Policymakers considering the issue of online gambling face a number of key decisions,  including the question of how many unique brands (sometimes referred to as "skins") to allow under each individual online gambling license. To date, the majority of states (including New Jersey, Pennsylvania, and West Virginia) allow some level of multiple-brand participation under each online gambling license.

NJ Economic Impact Study

iDEA's proprietary research quantifies the economic impact and assesses the social impact of legal online gaming in the state of New Jersey. This groundbreaking study has been updated for 2020 and includes data from six years of legal, regulated online gaming in the state. New Jersey’s experience provides valuable lessons for other U.S. states in creating an operating environment and regulatory structure to implement, oversee, and realize the benefits of responsible, regulated online gaming.

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